Why should the professors of the Googol ‘jet-lag’ after ricocheting in every conceivable arena of internet monopoly?! In a bid to hit Facebook & Co. head on, Googleplex has packaged its latest in interesting rhetoric. Be it the circles or the sparks, Brin’s broth is all the more alluring. The Circles is one feature that caught my eye. It is what was needed in a simple, modular form : to segregate data and it viewers on a SNS. Not that it has not been there. Facebook has tried to limit viewership by its settings-policy and yet has found few purchasers of its idea.
Google+, which begins rolling out a very limited field test, is the culmination of a year-long project led by Vic Gundotra. Besides Circles, the navigation bar has had the fad-ish revamp from grey to black. Yet, how could Google shore off the blues (that is from a Chelsea supporter!)? Like FB, each notification has the pop-up number besides being functionally the content sharing seer-like appendage. Sparks is like Google Reader, except it brings content to you automatically based on your interests. Hangouts are virtual rooms where you can video chat. Some mettle, that (Zuckerberg!). Huddles is group messaging for people within your Circles. Again, from Facebook…Ctrl. C(urriculum) V(itae)! Then you have the Android support. Click a pic and off it goes to G+.
So what is the catch? You need an invite (a bus just missed). Yet, is it really worth it? Whatever Google-Bing and G+ – FB analogies may be drawn, it is just some well-known facets reloaded for the eager masses.
This is Google’s engg. boss Vic Gundotra for you: “We believe online sharing is broken. And even awkward … We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets — or into being completely public … Real life sharing is nuanced and rich. It has been hard to get that into software.” Mr. Gundotra, a brilliant fellow you may be, but you are way below the cut-off for some (language of the DU-aspirants; is it?!). All that G+ some how seems to be is a big-time FB killer. Only that the punch is all misplace. I am all here for some refreshing whiff to infuse a sense of ””belonging”” for G+.